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digital marketing

Social Media Outlook in 2023 and Beyond from Lodestar Marketing Group
Social Media Outlook in 2023 and Beyond
 Social Media Outlook in 2023 and Beyond 1024 683 Lodestar Marketing Group
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Social media has become a crucial marketing tool for many companies in recent years and is constantly evolving. The social media outlook for 2023 will see some current trends continue to gain in popularity and the emergence of new trends that will revamp the marketing landscape. Here are some trending ideas to implement into your…

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5 Common Google Ads Campaigns Mistakes from lodestar marketing group
5 Common Mistakes to Avoid When Setting Up Google Ads Campaigns
 5 Common Mistakes to Avoid When Setting Up Google Ads Campaigns 1024 682 Lodestar Marketing Group
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Google Ads Campaigns can be an excellent way to introduce products or services to your clients. However, it is crucial to avoid making costly mistakes that can undermine the effectiveness of your campaign. Here are five common mistakes business owners make when launching a Google Ads Campaign. Targeting the wrong audience Before creating a Google…

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How to Emerge Stronger from a Recession
 How to Emerge Stronger from a Recession 1024 653 Lodestar Marketing Group
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Amid the news of many large corporations laying off employees and skyrocketing operating costs, there is a chance that the U.S. will enter a recession soon. Economies regularly go through expansions and recessions, and companies must be prepared to weather economic downturns. Businesses need to learn how to emerge stronger after a recession, and we…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
 How Digital Marketing Plays a Role in Public Relations 900 600 Lodestar Marketing Group
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For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on the other hand, played a very different role that focused more on the public flow…

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a-b-testing-digital-marketing
How to Utilize A/B Testing for Digital Marketing
 How to Utilize A/B Testing for Digital Marketing 900 600 Lodestar Marketing Group
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For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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past-present-future-digital-marketing
The Past, Present & Future of Digital Marketing
 The Past, Present & Future of Digital Marketing 900 600 Lodestar Marketing Group
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Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital marketing is relatively young when considering the big picture of marketing. However, in its short…

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