content marketing Archives - Lodestar Marketing Group

The History of Content Marketing

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Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time. While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is anything but new. The Content Marketing Institute defines content marketing as: …a strategic marketing approach…

Content Marketing: Why agencies need to learn from the past

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One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift away from links to content marketing being the most important ranking signal. This shift has…