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content marketing agency seattle
Content Marketing: Why agencies need to learn from the past
 Content Marketing: Why agencies need to learn from the past 600 600 Lodestar Marketing Group
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One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift…

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google analytics
Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 Lodestar Marketing Group
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Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your…

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value of seo
SEO and the C-Suite: Helping your CEO Understand the Value of SEO
 SEO and the C-Suite: Helping your CEO Understand the Value of SEO 1024 793 Lodestar Marketing Group
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For those of us who earn a living dealing with all things SEO, it’s easy for us to get caught up in the intricacies of the SEO world such as algorithms, key words, organic search, best practices and so on. …

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search rankings seo
What To Do When Search Rankings Drop
 What To Do When Search Rankings Drop 1024 455 Lodestar Marketing Group
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One of the constant concerns we often hear is declining Search Rankings. One of the services we provide at lodestar marketing group is SEO or Search Engine Optimization. A combination of factors make up a great SEO strategy that strengthens…

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off page SEO checklist
The Off-Page SEO Checklist
 The Off-Page SEO Checklist 598 448 Lodestar Marketing Group
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The Off-page SEO checklist. Wow! Who knew that was even “a thing?” Well, for some, that term may seem like yet another piece of new digital-lingo, in an already confusing sea of digital lingo, but for those of us who…

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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
 Google Adwords: How to Get a Better CTR with Text Ads 1024 387 Lodestar Marketing Group
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In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more…

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