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E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
 E-commerce Best Practices: Providing a Positive User Experience 900 563 Lodestar Marketing Group
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Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this…

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Google Knowledge Graphs
Everything You Need to Know About Google Knowledge Graphs
 Everything You Need to Know About Google Knowledge Graphs 722 592 Lodestar Marketing Group
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The Google knowledge graph was launched by Google in May of 2012 and is a system that understands facts about people, places and things and how all these entities are connected. It is used both behind the scenes by Google…

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ESV Bible – Mark Chapter 4: 1 – 20
 ESV Bible – Mark Chapter 4: 1 – 20 1024 759 Lodestar Marketing Group
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The Parable of the Sower Again, he began to teach beside the sea. And a very large crowd gathered about him, so that he got into a boat and sat in it on the sea, and the whole crowd was…

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leveraging google tag manager
Leveraging Google Tag Manager to Show Results and ROI
 Leveraging Google Tag Manager to Show Results and ROI 1024 683 Lodestar Marketing Group
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Here at lodestar marketing group, we believe that in addition to providing our expert SEO and SEM services, we also need to share information that is designed to educate and inform our readers. Our industry is one that changes frequently…

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Public Relations with Digital Marketing
How Digital Marketing Plays a Role in Public Relations
 How Digital Marketing Plays a Role in Public Relations 900 600 Lodestar Marketing Group
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For many years, marketing and public relations were seen as two entirely separate entities.  Corporate marketers saw their role as advertising, promoting and selling of goods and services, building brand awareness and developing a loyal customer base. Public Relations, on…

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Sharpen Your Marketing With a Buyer Persona
Creating a Buyer Persona for Your Target Digital Audience
 Creating a Buyer Persona for Your Target Digital Audience 900 600 Lodestar Marketing Group
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When it comes to developing an effective digital marketing campaign, the single most important step one can take is that of knowing their customer.  Who is the person that purchases your product or service? Once this question has been answered,…

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