Why Is Auditing Critical For Success?
At Lodestar Marketing Group, we understand that sometimes marketing teams just need a point in the right direction when it comes to optimizing and improving their digital marketing campaigns. That’s why our team of digital marketing experts is happy to audit all facets of your digital marketing efforts to identify low-hanging fruit and detect issues that may be impacting your performance.
Audits At A Glance
Tracking
Having accurate tracking is the first step to ensuring a successful digital marketing campaign. We will review your tracking set-up to ensure you are accurately measuring important website activities such as lead forms, sales, phone calls and more. The audit includes:
• Google Tag Manager
• Google Analytics
• Ecommerce Integration
• 3rd Party Pixels
• CRM Integrations
• Email Integrations
• Have other tracking needs? Just let us know!
Search Engine Optimization (SEO)
We start by evaluating 40 different technical aspects of your website to determine if the search engines can crawl your website and understand the content of the website. We then evaluate your keyword strategy, SEO strategy, content strategy, and SEO best practices. You will receive a detailed report of any technical issues that may be impacting your organic search results. We will also provide detailed recommendations for improving your SEO so you can grow organic traffic, leads and/or sales through organic traffic.
Google Ads & Microsoft Ads
Google Ads and Microsoft Ads platforms have gotten complex. It’s easy to make simple mistakes that will have a profound impact on your advertising campaigns. We will audit your account set-up to ensure all of the settings are in place to generate the results you need and that your brand is protected. We will also evaluate your campaigns including offers, ad copy, creative, landing page and much more. You’ll walk away with a detailed analysis and instructions to improve your accounts and campaigns.
Social Media
Are you wondering why social media is working for other companies, but you are struggling? With our social media audit, we’ll review your account set-up, tracking set-up, audiences, messaging, ad creative and more. You’ll walk away with detailed recommendations to improve your social media campaigns. Platforms include:
• LinkedIn
• Meta: Facebook and Instagram
• X
• Pinterest
• Need help with another platform? Just ask.
Need More Than An Audit?
Lodestar Marketing Group is a full-service digital marketing agency and can help you set-up and manage all of your digital marketing campaigns. Let’s Talk.