SEO

mobile friendly website Lodestar Marketing Group
How a Mobile Friendly Website Will Impact Your SEO Results
How a Mobile Friendly Website Will Impact Your SEO Results 900 457 Derek Schwitters

Is your website mobile-friendly? You may find yourself thinking this question is superfluous in light of the algorithm changes Google made last year.  However, there are many businesses “dragging their feet” on this transition. If you happen to be one of those businesses, you may want to quickly hop on the mobile bandwagon. Mobile optimization…

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digital marketing leads
Using Digital Marketing to Generate Business Leads
Using Digital Marketing to Generate Business Leads 764 556 Sarah Schwitters

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

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website first impression
You Only Have One Chance to Make a First Impression
You Only Have One Chance to Make a First Impression 900 600 Sarah Schwitters

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

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importance of sem
The Importance of SEM in your overall marketing strategy
The Importance of SEM in your overall marketing strategy 1024 698 Derek Schwitters

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

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leverage employees
Leverage Employees to Build your SEO
Leverage Employees to Build your SEO 1024 683 Derek Schwitters

Everyone in the organization including top executives, department heads, subject matter experts and assistants can help improve their companies’ SEO efforts. Get in the habit of doing these activities whenever possible and you will see your company website rankings and traffic grow. As with all SEO activities, ensure your content includes the important keyword phrases…

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before you choose an seo marketing firm
Before you Choose an SEO Marketing Firm
Before you Choose an SEO Marketing Firm 600 600 Derek Schwitters

SEO is a lot of work to do well, and it takes constant monitoring and updating to keep your site well indexed. Because of this many website owners are starting to hand that task off to companies dedicated to the job search engine optimization. But before you choose a company to do your SEO for…

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enterprise seo challenges
SEO: 3 Challenges Faced by Enterprises in 2015
SEO: 3 Challenges Faced by Enterprises in 2015 900 435 Derek Schwitters

The first few weeks of a new year always bring with it a myriad of anticipations of what’s ahead. One thing is certain, every new year will have its own set of challenges both personally and professionally. In the digital world, where much of life is lived now, challenges are part of the landscape. So…

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seo 2015 predictions
What Will Search Engine Optimization Look Like in 2015?
What Will Search Engine Optimization Look Like in 2015? 1024 576 Derek Schwitters

No matter where you go on the web, it seems everyone is making their predictions for 2015 and the digital world is no different. In fact, the digital world seems to lead the way in predictions because of the rapidly changing nature of technology. There is no shortage of resources out there predicting any number…

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whats a content marketer to do
What’s a Content Marketer do?
What’s a Content Marketer do? 1024 683 Sarah Schwitters

That’s a question many content marketers are asking in the wake of recent updates at Google. Although this is not the first update of this nature, this particular update, The Hummingbird, has caught the eye of many content marketers. Why? Because this update has essentially “shut-down” keyword data released to webmasters, making it much more…

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