SEO

How Will Facebook’s Changes of 2018 Affect My Ad Campaigns?
1024 551 Leigh Laird

Here at lodestar marketing group, we have been fielding numerous questions from our clients regarding Facebook’s latest changes. The biggest concern for our clients, and everyone else’s for that matter, is what this will do to their Facebook ad campaigns. Facebook has become one of the most powerful advertising tools available to marketers because it…

read more
Voice Search: The Next Big Thing and its Effect on SEO
580 328 Leigh Laird

One of the primary tasks that we strive to do consistently here at lodestar marketing group, is to stay up-to-date on changes in our industry. Anyone who has been doing SEO for any length of time, knows how quickly things can change and how those changes can impact how we do our day-to-day work. One…

read more
Blogging is good for SEO
How Blogging is good for your SEO
580 328 Derek Schwitters

Is blogging really all that important to your search rankings? Well, in a word, YES, it is. As blogging has grown over the years, it has become a key player in SEO and driving traffic to your site. Here at lodestar marketing group, we are big believers in blogging and we encourage our clients to…

read more
Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

read more
Twitter can enhance SEO
How Twitter can Enhance Your SEO
526 296 Sarah Schwitters

SEO is one of the primary services we provide here at lodestar marketing group. The ultimate goal of SEO is to drive qualified traffic to your website. As marketers, part of our job is to develop strategies for our clients that are designed to accomplish this ultimate goal. However, there are times when we have…

read more
Google Algorithm Changes
Keep up with Google Algorithm Changes
684 404 Derek Schwitters

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

read more
E-commerce Web site visibility
E-commerce Best Practices: Providing a Positive User Experience
526 296 Daniel Morris

Here at lodestar marketing group, we have had the opportunity to work with a number of E-commerce clients over the years.  E-commerce is an aspect of retail that has definitely evolved and become more sophisticated over the years.  As this evolution has occurred, a series of best practices have also emerged that, when implemented, provide…

read more
The New Google Chrome HTTPS Requirement Could Impact SEO
526 296 lodestar

Google is in the process of making the web more secure, which is welcomed news for users and marketers alike. Currently, when users browse the web via Chrome, any HTTP connections have not been labeled “non-secure.” However, as of January 31, 2017, that has changed. Basically, what Google is beginning to phase in is a…

read more
google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
526 296 Derek Schwitters

Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

read more
google-algorithm-updates
What You Need to Know About Google Algorithm Updates
526 296 Derek Schwitters

If you tend to get a little “bogged down” with all the Google Algorithm updates, keep reading; we’ve got some insight in this article that we think will be helpful to all search marketing experts.  In case you didn’t know, there is a site called Best Host News that regularly covers all of Google’s Updates. …

read more