Close
Enter your
text here

Digital Marketing

social media tips
Social Media Tips: How to Make it Work for You
 Social Media Tips: How to Make it Work for You 900 600 Lodestar Marketing Group

Unless you have been living completely off-grid for the last 5-10 years, you undoubtedly are very familiar with Social Media.  In fact, if you are like most people today, you are active on more than one social media platform. A recent article on Kabbage.com noted that the average user is on five social media platforms. …

read more
landing page tips
Tips for Building an Effective Landing Page
 Tips for Building an Effective Landing Page 1024 682 Lodestar Marketing Group

One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital.  Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing.  For…

read more
New Website SEO
How to Update a Website without Losing SEO Rankings
 How to Update a Website without Losing SEO Rankings 900 600 Lodestar Marketing Group

Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

read more
mobile friendly website Lodestar Marketing Group
How a Mobile Friendly Website Will Impact Your SEO Results
 How a Mobile Friendly Website Will Impact Your SEO Results 900 457 Lodestar Marketing Group

Is your website mobile-friendly? You may find yourself thinking this question is superfluous in light of the algorithm changes Google made last year.  However, there are many businesses “dragging their feet” on this transition. If you happen to be one of those businesses, you may want to quickly hop on the mobile bandwagon. Mobile optimization…

read more
digital marketing leads
Using Digital Marketing to Generate Business Leads
 Using Digital Marketing to Generate Business Leads 764 556 Lodestar Marketing Group

If you’re a business owner or marketer, this question is ever-present in your mind: “How do I generate solid leads for my business?” Well, think of it this way, like a carpenter uses a variety of tools to build a house, there are a variety of tools that we can use to build a solid…

read more
generating leads from blogs
Can you actually generate leads from your blog?
 Can you actually generate leads from your blog? 900 600 Lodestar Marketing Group

Learn how to generate leads from your blog with a few great tips from Hubspot In the digital marketing industry, we are often asked if blogs are really that important; after all, aren’t blogs really just people putting their thoughts to “paper” and then posting those thoughts online? Well, not exactly. Yes, it’s true, many…

read more
integrated marketing sem
Integrated Marketing and SEM: The winning combination
 Integrated Marketing and SEM: The winning combination 600 331 Lodestar Marketing Group

Integrated Marketing is a term that we hear tossed around a lot but it’s one of those terms whose meaning can sometimes get a little clouded so we’d like to clear that up and take some time to talk about why this is so important for marketing success. What is Integrated Marketing? The definition of…

read more
website first impression
You Only Have One Chance to Make a First Impression
 You Only Have One Chance to Make a First Impression 900 600 Lodestar Marketing Group

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

read more
importance of sem
The Importance of SEM in your overall marketing strategy
 The Importance of SEM in your overall marketing strategy 1024 698 Lodestar Marketing Group

Everyone can agree that the acceleration of online activity over the past five years has been nothing short of phenomenal. Our global society has witnessed unprecedented growth in the area of online activity from conducting research to shopping and everything in between. This growth has spanned not only desk-top but mobile technologies as well. So…

read more
leverage employees
Leverage Employees to Build your SEO
 Leverage Employees to Build your SEO 1024 683 Lodestar Marketing Group

Everyone in the organization including top executives, department heads, subject matter experts and assistants can help improve their companies’ SEO efforts. Get in the habit of doing these activities whenever possible and you will see your company website rankings and traffic grow. As with all SEO activities, ensure your content includes the important keyword phrases…

read more