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Sarah Schwitters

history-of-content-marketing
The History of Content Marketing
 The History of Content Marketing 1024 683 Lodestar Marketing Group
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Although content marketing appears to be a new “thing” in the marketing industry, it has been practiced for quite some time.  While the specific term “content marketing” may be fairly new in the “blogging” age, the concept of content marketing is anything but new. The Content Marketing Institute defines content marketing as: …a strategic marketing approach…

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social-media-industry-report
Social Media Industry Report: How does your Business Stack up?
 Social Media Industry Report: How does your Business Stack up? 1024 682 Lodestar Marketing Group
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How does your business or industry stack up in the realm of Social Media? That’s a simple question with a slightly complex answer. Sifting through the detailed information in order to understand how your business is doing on Social Media can be daunting to say the least. However, knowing how your business is doing on…

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Holiday Greetings from lodestar: A Tale of Two Sisters and their Holiday Happenings
 Holiday Greetings from lodestar: A Tale of Two Sisters and their Holiday Happenings 425 565 Lodestar Marketing Group
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From all of us here at lodestar marketing group……. Happy Holidays! We hope this most wonderful time of year meets all of your expectations. read more
content marketing agency seattle
Content Marketing: Why agencies need to learn from the past
 Content Marketing: Why agencies need to learn from the past 600 600 Lodestar Marketing Group
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One of the most important aspects of the marketing business is staying on top of trends, especially when these trends have a direct impact on the normal way of doing things. One such trend that impacted SEO was Google’s shift away from links to content marketing being the most important ranking signal.  This shift has…

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google analytics
Making the Most of Google Analytics
 Making the Most of Google Analytics 900 600 Lodestar Marketing Group
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Prior to the world going digital, there were a handful of means by which a company could market themselves such as television, radio, print, outdoor and direct mail. These marketing vehicles provided a great mix of tools for reaching your target audience, but tracking the success of your campaigns within these channels could sometimes be…

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google adwords marketing
Google Adwords: How to Get a Better CTR with Text Ads
 Google Adwords: How to Get a Better CTR with Text Ads 1024 387 Lodestar Marketing Group
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In May of this year, Google announced that their AdWords Text Ads would be getting a “huge makeover” with a change to the headlines in text advertising plus a longer description. This change is designed to make text ads more mobile friendly and is part of Google’s “mobile first” vision.  This change will offer advertisers…

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pet-friendly office
Pet-Friendly Office: Everything You Need to Know
 Pet-Friendly Office: Everything You Need to Know 900 602 Lodestar Marketing Group
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Here at lodestar marketing group, we LOVE pets.  In fact, all of our staff members are proud pet owners of both dogs and cats.  We love that in today’s corporate life, things have relaxed enough that many companies have adapted to a pet-friendly office and have seen the benefits of providing a place where employees can…

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social media tips
Social Media Tips: How to Make it Work for You
 Social Media Tips: How to Make it Work for You 900 600 Lodestar Marketing Group
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Unless you have been living completely off-grid for the last 5-10 years, you undoubtedly are very familiar with Social Media.  In fact, if you are like most people today, you are active on more than one social media platform. A recent article on Kabbage.com noted that the average user is on five social media platforms. …

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landing page tips
Tips for Building an Effective Landing Page
 Tips for Building an Effective Landing Page 1024 682 Lodestar Marketing Group
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One of the services that we enjoy offering here at lodestar marketing group is the chance to educate our audience on all things digital.  Honestly, there is a lot of information to absorb and understand when it comes to this digital world we live in and sometimes the terminology can get a little confusing.  For…

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New Website SEO
How to Update a Website without Losing SEO Rankings
 How to Update a Website without Losing SEO Rankings 900 600 Lodestar Marketing Group
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Is it time to update your website? Have you considered how a website update may affect your SEO rankings? If not, you’re like most people who forge ahead with a new website, while your SEO person cringes a bit wondering what this will do to their work and your rankings. On the other hand, you may…

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