Posts By :

Leigh Laird

How Will Facebook’s Changes of 2018 Affect My Ad Campaigns?
1024 551 Leigh Laird

Here at lodestar marketing group, we have been fielding numerous questions from our clients regarding Facebook’s latest changes. The biggest concern for our clients, and everyone else’s for that matter, is what this will do to their Facebook ad campaigns. Facebook has become one of the most powerful advertising tools available to marketers because it…

read more
Voice Search: The Next Big Thing and its Effect on SEO
580 328 Leigh Laird

One of the primary tasks that we strive to do consistently here at lodestar marketing group, is to stay up-to-date on changes in our industry. Anyone who has been doing SEO for any length of time, knows how quickly things can change and how those changes can impact how we do our day-to-day work. One…

read more
Mike S. | Senior Digital Marketing Manager
526 471 Leigh Laird

Meet Mike S.! If you are a client of ours, chances are he has had his hand in your search marketing success.

read more
Holiday Greetings from lodestar: A Tale of Two Sisters and their Holiday Happenings
526 296 Leigh Laird

From all of us here at lodestar marketing group……. Happy Holidays! We hope this most wonderful time of year meets all of your expectations.

read more
pet-friendly office
Pet-Friendly Office: Everything You Need to Know
526 296 Leigh Laird

Here at lodestar marketing group, we LOVE pets.  In fact, all of our staff members are proud pet owners of both dogs and cats.  We love that in today’s corporate life, things have relaxed enough that many companies have adapted to a pet-friendly office and have seen the benefits of providing a place where employees can…

read more
free photos
Tips for Using Online Photography without Stealing
526 296 Leigh Laird

Here are some tips on where to get great photography online If you manage a website or blogspot then you likely face the daily dilemma of whether or not you can use photos from the internet. That’s a delicate issue because the last thing anyone wants to do is to inadvertently use someone’s work that…

read more
You only have one chance to make a First Impression
357 216 Leigh Laird

We’ve all heard the old adage “you only get one chance to make a first impression.” Those are some of the truest words ever spoken. Think about it for a minute: have you ever met someone who just really did not impress you the first time? Then you met them again later and they made…

read more