Posts By :

Derek Schwitters

Blogging is good for SEO
How Blogging is good for your SEO
580 328 Derek Schwitters

Is blogging really all that important to your search rankings? Well, in a word, YES, it is. As blogging has grown over the years, it has become a key player in SEO and driving traffic to your site. Here at lodestar marketing group, we are big believers in blogging and we encourage our clients to…

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Lodestar marketing group Google premier partner
Lodestar Marketing Group: Google Premier Partner in Seattle
526 296 Derek Schwitters

Lodestar Marketing Group is one of Seattle’s first digital marketing firms.  We started here in the Seattle area in 2000 as a full service agency providing SEO and SEM expertise. In the seventeen years that we have been in business, our commitment to excellence and serving our clients has never changed. However, some things have…

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Google Algorithm Changes
Keep up with Google Algorithm Changes
684 404 Derek Schwitters

One of the more challenging aspects of working in SEO are the almost constant algorithm changes that Google makes.  In fact, it can be overwhelming and frustrating just trying to keep up with all of them; even for those of us who do this every day.  Many of the changes Google makes are small changes…

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Google Knowledge Graphs
Everything You Need to Know About Google Knowledge Graphs
526 296 Derek Schwitters

The Google knowledge graph was launched by Google in May of 2012 and is a system that understands facts about people, places and things and how all these entities are connected. It is used both behind the scenes by Google to help improve search relevancy but it also presents knowledge boxes within search results, as…

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ESV Bible – Mark Chapter 4: 1 – 20
831 610 Derek Schwitters

The Parable of the Sower Again, he began to teach beside the sea. And a very large crowd gathered about him, so that he got into a boat and sat in it on the sea, and the whole crowd was beside the sea on the land. And he was teaching them many things in parables,…

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search-marketing-target-youtube-users
Search Marketing Update: Target YouTube Users Based on Search History
526 296 Derek Schwitters

We are all familiar with how Google searches work. We type into our browser bar the name of a particular product and then click over to their website to do our research. These product searches then begin to show up in the form of ads on our search engine home-page as well as other sites…

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a-b-testing-digital-marketing
How to Utilize A/B Testing for Digital Marketing
526 296 Derek Schwitters

For those of us who have been in Digital Marketing for any length of time, we understand the importance of conducting effective A/B Testing. A/B testing, when done correctly, can be the difference between a successful campaign or one that does not bring the needed results for the client. After having conducted countless A/B tests…

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past-present-future-digital-marketing
The Past, Present & Future of Digital Marketing
1024 536 Derek Schwitters

Have you ever wondered where digital marketing got its start? Believe it or not, it hasn’t always been around. It may be hard to imagine, but there was actually a time when virtual reality didn’t exist. The history of digital marketing is relatively young when considering the big picture of marketing. However, in its short…

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search marketing
Searching Marketing: Beyond the Search Engines
526 296 Derek Schwitters

Search Marketing. Believe it or not, there is much more to it now than just how a site ranks in the search engines. In the early days of Search Marketing, we really just had to monitor how a site was ranking in the search engines.

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google-indexing-updates-mobile-desktop
Google Index Updates: Mobile vs Desktop
526 296 Derek Schwitters

Here at lodestar marketing group, we make a point of staying on top of the latest trends that impact the digital world. Since one of our core services is to optimize client’s search rankings, we pay close attention to any Google updates that may impact those rankings. Business Insider.com published an article on October 27, 2016…

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