Our Leadership Team

Meet the founders leading our talented digital marketing team

A perfect blend of talent, creativity, and dedication.

We have an amazing team of talented people who love what they do and LOVE our clients! Our team includes designers, developers, copywriters, analysts, account managers, strategists and project managers. Our varied backgrounds of digital marketing and social media experience allow us to provide full-service digital marketing solutions to our clients.

Our various strengths among our team provide a great balance in our work-place and we pride ourselves on an office culture that is supportive, relaxed and fun. Our varied skills and expertise will expand your digital footprint and bring growth to your business. We are committed to your success!

How it All Began

Lodestar started as a consulting company before digital was digital and before Google was Google. A pioneer in digital marketing, Derek Schwitters was very instrumental in helping fortune 500 companies and top Seattle Advertising Agencies understand and integrate digital marketing into their business strategy. Today you will find us working directly with a variety of clients from technology to food manufacturers, and service organizations helping them leverage digital marketing best practices to positively impact their business.

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CEO and Chief Digital Strategist
Derek Schwitters

Derek Schwitters is a recognized, digital marketing expert holding an impressive brand pedigree with some of the world’s top consumer and B2B companies, including Microsoft, Real Networks, T-Mobile, QuintilesIMS, Expedia, Quantum, EMC, Avon, Toyo Tires, Sherwin Williams, Campbell’s, Babolat, and Ben Bridge Jewelers.

Derek is the founder and CEO of lodestar marketing group where he provides strategic direction to increase website traffic, leads and new customers for local, national and global organizations. Derek’s expertise in digital marketing includes Large Scale SEM Programs, Search Engine Optimization, Display Advertising, Email Marketing, Web Analytics and Multivariate Testing and Optimization.

Prior to his move into digital marketing, Derek spent 13 years in retail operations and marketing. Derek is a graduate of the University of Washington.

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Chief Marketing Strategist
Sarah Schwitters

Sarah joined lodestar marketing group in 2009 and brings a wealth of both digital and traditional marketing experience. She is a strategic marketing professional with extensive experience in Direct Marketing, Customer Acquisition, Customer Retention and Communications. Sarah has built several marketing departments from the ground up including corporate and product branding, business and sales collateral, marketing strategies, budget and staff. She has also worked with numerous investors and entrepreneurs to determine the viability of new business ideas and has written several business plans which have raised Venture Capital funding worth over $20 million dollars.

As the Chief Marketing Strategist at lodestar marketing group, she uses creativity and out-of-the-box thinking to find the right digital marketing solutions for each company she works with. Sarah is a graduate of San Diego State University.

Interested in joining our team?

lodestar marketing group has open positions!