Paid Digital Case Study: Local Home Services Company Adds Leads & Lowers CPA

Since 2000, Seattle area agency Lodestar Marketing Group has provided digital marketing services to some of the world’s leading brands and favorite local companies. With their experience and knowledge, they have helped clients achieve impressive results. One such success story involves a local home services company that was experiencing a decline in leads and had an installation schedule that was only at 30% capacity. After testing digital marketing with less-than-optimal results, they engaged with Lodestar Marketing Group to develop a strategic digital marketing strategy to quickly increase lead volume and appointments.

Problem

The home services industry is highly competitive, with click costs approaching $15 per click, which was not profitable for the company. In addition, the company struggled with accurate tracking and understanding campaign ROI and actual results. Their installation schedule was at about 30% capacity, and they needed to find a way to quickly increase their business and profitability.

Solution

Lodestar Marketing Group started by ensuring the company had accurate tracking from click to lead. They created a test plan to iterate quickly to generate the needed results. The campaigns included paid search, Performance Max, paid social, Google local service ads, and video campaigns.

Conclusion

Lodestar Marketing Group was able to move quickly to help this local home services company impact their business within the first month. By ensuring accurate tracking and tapping into their experience of best practices, they were able to make a significant contribution to the success of this company.

Download Case Study: Local Home Services Company Adds Leads & Lowers CPA