Most businesses today refer to Search Engine Marketing as pay-per-click or PPC marketing programs.
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Search Engine Optimization or SEO, uses several factors such as; site structure, site content, keywords, links to and from a web site, and more to increase the organic ranking and relevancy within Google, Yahoo! and the major search engines.
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Online advertising, which mostly consists of Web Media, uses options such as, but is not limited to, banner ads, contextual ads, pop-ups, text links, video, Newsletter/email inclusion, viral marketing, sponsorships, and partnerships to assist you in reaching out to the most qualified customers.
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Affiliate marketing, also known as pay-for-performance, performance-based, referral-based, revenue-share or partner marketing, is a growth based marketing program where other companies (affiliates) first sign-up, and then promote your Web site, products or special offers.
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Email marketing is a form of direct marketing which uses electronic mail as a means of acquiring new visitors or communicating with current visitors to your Web site.
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Web analytics is the process of collecting data about the activities of visitors to your website. Some of these activities include, how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on.
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