Most businesses today refer to Search Engine Marketing as pay-per-click or PPC marketing programs. These programs utilize advertisements on search engines such as Google, Yahoo!, MSN and Ask where the advertiser pays a fee each time a potential customer clicks on their ad. The major search engines offer an auction style format for ad placement. The benefits of a Search Engine Marketing program are they can be targeted, allow for testing, completely controllable and can possibly deliver the highest return on your media investment. lodestar marketing group recognizes with increased competition and rising click costs, managing a Search Engine Marketing program is becoming more complex. However, with proper planning and strategies in place, there are enormous opportunities for large revenue growth at a positive ROI.