Email marketing is a form of direct marketing which uses electronic mail as a means of acquiring new visitors or communicating with current visitors to your Web site. In its broadest sense, every email sent to a new or current visitor could be considered email marketing. However, the real essence of email marketing is to generate increased revenue by using each email as a place to position appropriate ads that interacts with a customer how and when that customer prefers. lodestar marketing group realizes that email marketing is often more effective than printed direct mail, because it is less expensive, allows you to push the message as opposed to waiting for visitors to find your Web site, is immediate compared to waiting for a direct mail piece to be delivered and a reader can click on a link and go straight to your Web site.