Affiliate marketing, also known as pay-for-performance, performance-based, referral-based, revenue-share or partner marketing, is a growth based marketing program where other companies (affiliates) first sign-up, and then promote your Web site, products or special offers. These affiliates then use their presence on the Internet to send qualified traffic to your Web site in the terms of visitors, leads, or sales in exchange for a commission or preset fee. Affiliate marketing is a powerful way to build qualified traffic, grow sales, and to extend the reach of your brand. Even though many will tell you that Affiliate marketing is a risk-free form of advertising, a successful affiliate program is dependent upon recruiting and retaining the best affiliates for your business which in turn requires a major commitment to an affiliate program. lodestar marketing group can help you understand how Affiliate marketing can fit into your overall marketing mix.